In 2017, PSP began working with Statoil, a Norwegian-based oil and gas company and one of the world’s largest energy suppliers. With a growing focus on North America, Statoil engaged PSP to maximize their strategic partnerships with local universities – the University of Texas, Texas A&M University, and the University of Houston. PSP helped create their Science of Sports campaign to be strategically integrated across all Statoil partnerships that has successfully pushed brand messaging, supported youth STEM education and created a deep impact with local communities. These university relationships build brand awareness in a priority region, provide opportunities to tell Statoil’s brand story, and create impactful community partnerships.