In May of 2018, PSP helped bring a whole new meaning to the 76th minute of soccer. As a part of the ongoing 76® Brand sponsorship between the Houston Dynamo and Motiva Enterprises, fans inside BBVA Compass Stadium will receive free gas if the Dynamo score a goal in the 76th minute of a home game.
Two of the biggest fan traditions in college football occur every gameday; cheering for your home team as they enter the stadium and tailgating. Always seeking out unique opportunities for clients, PSP put 76® Brand at the center of both through a new partnership with the University of Georgia. The brand became the first sponsor able to activate within the Dawg Walk and with their 76® Brand Fuel Your Tailgate Promotion drives fans to stations for a chance to win VIP gameday experiences.