As the Agency of Record for the FIFA World Cup 2026 Houston™ Host City Committee, PSP is leading branding, promotional, and community engagement efforts to drive citywide enthusiasm and elevate Houston’s presence on the global stage in the lead-up to and during the largest event the city has ever hosted.

When it comes to organizations at the forefront of fighting cancer, look no further than the American Cancer Society. In the fall of 2016, PSP became the sports marketing agency of record for ACS’s sports platforms.

Grandscape is a unique mixed-use development located in the DFW area, providing a blend of retail, entertainment, dining, office space and living units that attract customers from all over the Metroplex. Before the development opened in 2020, PSP…

HTX Soccer is the largest youth soccer club covering the Houston area, providing programming from recreational to elite competitions and has secured more than 360 college commitments for its players since 2017.

When you are watching some of the best non-conference events in college basketball each year, there is a good chance bdG Sports has created them. Our agency became partners with bdG Sports in 2013 and we’ve grown together…

PSP drives Mattress Firm’s athlete partnership business from strategy through execution—sourcing top athletes, managing negotiations and agent relationships, overseeing contracts, and…

College basketball is at the forefront of the sports world every March. We look to carry that energy into the Final Four host city, where locals have a chance to experience so much more! Since May 2015, PSP has acted as the Marketing Agency for the…

For NBA Hall of Famer Tracy McGrady, the vision was simple: provide an opportunity for players with real money on the line, in the purest form of the game…

Based in Birmingham, Alabama, Protective Life Corporation provides life insurance, asset protective, and retirement products. In 2018, Protective brought PSP on to guide…

Beginning in 2020, PSP started working with the largest Houston-area credit union, TDECU. Since then, PSP has helped navigate the TDECU Stadium naming rights partnership with the University of Houston…

Since 2019, PSP has worked with regional offices of Toyota dealers throughout the country to provide strategy and leadership on a variety of partnerships, ideation, and market…

Each year, PSP works with members of the Common Ground Alliance across the country to bring to life 8-11 Day, an initiative reminding homeowners the importance of calling…

76® is a classic brand that seeks to modernize in an ever-changing gasoline and c-store landscape. In May of 2018, PSP began working with 76® to leverage some of the best moments and traditions…

College basketball season is a busy time for PSP, as November and December showcase high-profile non-conference games that attract strong viewership and engagement. These matchups offer major opportunities for brands. PSP works year-round to secure partners for marquee, nationally televised events across the country. In 2024, the Mattress Firm Battleground 2K24, a doubleheader featuring the University of Houston and Auburn, captured the national spotlight with $9MM in earned media. PSP collaborates closely with each partner to create a seamless experience that maximizes value and amplifies brands on a national stage.

Operation Stocking Stuffer is the Houston Fire Department’s annual holiday toy drive, one of the largest community outreach programs of its kind in the country. Each year, over 100 local and global businesses, along with HFD members, collect toys, bikes, and gifts to distribute to more than 5,000 families. PSP has been partnering with OSS since 2020, working closely with the event management team to secure sponsorships and handle event details, ensuring a smooth experience for both volunteers and families. Planning begins months in advance and involves input from many stakeholders, which PSP leads with pride. It’s the perfect way to kick off the holiday season!

ProScore serves as our proprietary valuation tool, which was developed to effectively measure partnership proposals and to provide timely insights for every stage of the sponsorship process. Utilizing industry-leading insights, PSP’s expertise goes beyond traditional asset valuation to deliver strategic recommendations by incorporating competitor analysis, market objectives, data scrutiny, and asset adjustments to fit any partnership need.