Paul “Bear” Bryant Awards

Each post season, the American Heart Association honors the best of the best in college football with the Paul “Bear” Bryant Coach of the Year Award. It’s the only college coaching honor determined after the conclusion of bowl season and voted on by the National Sportscasters and Sportswriters Association. For thirty years, AHA found tremendous success in the event, but in 2016, they engaged PSP to re-fresh the brand and provide specific high-profile collateral with that new look.