Teammates

Every player on a team plays a key role.  PSP is no different, but what sets us apart is our team of all stars!

Jason

JASON KOHLL
CEO
NEBRASKA-WESLAYAN UNIVERSITY

The Head Coach of our team and known as one of the “go-to” guys in sports, Jason leads PSP across our entire client portfolio.  With a mission to over-deliver, Jason pushes his team to accelerate through impact, creating a championship environment for our clients and staff.

Alex

ALEX LOPEZ-NEGRETE
PRINCIPAL

One of the most accomplished and respected advertising men in America, Alex knows the name on the front of the jersey is more important than the name on the back.  With an eye on the entire field of play, Alex champions the PSP team to raise the bar with every assignment.

Cathy

CATHY LOPEZ-NEGRETE
PRINCIPAL

Raised in basketball… literally, Cathy has been in sports marketing since before she can remember! Keeping in mind the big picture, future oppor-tunities and long-term possibilities, Cathy has team spirit and an infectious laugh. At the same time, she reminds PSP to keep an eye on the ball, no matter what.

Tamara

TAMARA LUPO
MANAGING DIRECTOR
THE UNIVERSITY OF TEXAS

As the quarterback of PSP, Tamara is at her best when the game is on the line.  Keeping our clients’ goals and objectives at the forefront of planning, Tamara is the first to ask, “What does success look like?” and then calls the play for her team to score the winning touchdown.

Adam

ADAM LEVINSON
VP, BUSINESS DEVELOPMENT
SYRACUSE UNIVERSITY

Adam is the team’s homerun hitter, with a track record of super-ceding goals.  No, really, he has “Goal Hitter” bats in his office to prove it!  As the leader of PSP’s sales consulting arm, Adam craves results for our clients and thrives in perfectly matching brands and sponsorship channels.

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ALEX GARCÍA
CREATIVE DIRECTOR
UNIVERSIDAD DE MADRID

A multi-awarded creative, Alex is in a familiar place holding the trophy!  Most comfortable outside of his comfort zone, he pushes the status quo while keeping both feet in-bounds.  His personal touch is seen throughout our work with the American Cancer Society, NCAA Final Four and Super Bowl LI.

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JASON VALDEZ
DIRECTOR OF MEDIA
THE UNIVERSITY OF HOUSTON

Jason’s a fighter – of the boxing variety! But with over a decade of experience channel planning for clients large and small, Jason is also first to fight for the most effective and efficient platform for our clients’ media buys.

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TIM HERR
DIRECTOR OF MARKETING PARTNERSHIPS
PENN STATE UNIVERSITY

Tim is the team’s long distance runner (25+ full/half marathons), aiming to go the extra mile with clients and offer the best return on investment and experience possible.  A veteran of the sport sponsorship realm in both minor league and collegiate sports, he knows how to deliver cutting edge partnerships, one mile at a time.

Kristen

KRISTIN PUTNAM
SR. MANAGER, BRAND LEADERSHIP
TEXAS A&M UNIVERSITY

To say Kristin takes the ball and runs with it is an understatement. A proven leader, Kristin both manages a team of talent working with our biggest clients and a portfolio of partnerships across the country, taking brand leadership to a championship level.

Brad

BRAD TRUE
MANAGER, BRAND LEADERSHIP
TEXAS A&M UNIVERSITY

A sports marketing pro with a winning combo of experience managing big-time events in professional, collegiate, and international sports, Brad brings a wealth of expertise to every project. With a unique mix of positivity and an innovative spirit, he doesn’t stop until our clients are past the goal line.

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MEGAN SELLS
MANAGER, BRAND LEADERSHIP
THE UNIVERSITY OF TEXAS

Always looking to score a GOOOAL, she’s a striker for team PSP with several key clients across the country.  Proving that champions crave results while others crave recognition, Megan gets things done and puts the ball in the net for our clients.

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ELLIE PARDEE
COORDINATOR BRAND LEADERSHIP
THE UNIVERSITY OF HOUSTON

Steady under pressure, no moment is too big for Ellie! Coming from a family stacked in sports tradition, she has a history of winning the game with a fast-paced and detail-oriented game plan.

AMBER 2

AMBER SELLERS
COORDINATOR BRAND LEADERSHIP
THE UNIVERSITY OF HOUSTON

A scholarship track & field athlete, hurdles are no problem for Amber!  Fresh from a run in the NFL, Amber joins PSP to prove no obstacle is too high to leap over.

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JUSTIN CANAS
PARTNERSHIP MARKETING ASSOCIATE
THE UNIVERSITY OF HOUSTON

Ready to swing away, no pitch is too fast for Justin to handle. With key organizational skills and a great eye for creative new partnerships, Justin is ready to achieve our clients’ goals one event at a time.