When it comes to organizations at the forefront of fighting cancer, look no further than the American Cancer Society. In the fall of 2016, PSP became the sports marketing agency of record for ACS’s sports platforms. We have worked on everything, including NFL Crucial Catch, NHL Hockey Fights Cancer, and Tee Up For Life, but the core of our recent work has focused on Coaches vs. Cancer and the DetermiNation Endurance Series. Whether it is developing a nationwide screening initiative that includes the country’s top basketball coaches or executing a digital lead generation strategy resulting in record-breaking fundraising, PSP is honored to be part of the team that will end cancer, as we know it, for everyone.