HOUSTON – The FIFA World Cup 26 Houston™ Host Committee is happy to announce that the successful ‘Art of Soccer’ campaign is returning ahead of the FIFA World Cup 2026TM.

The campaign, initially launched in 2019 as the city was bidding to be a host city, is being brought back with the hopes of not only creating excitement for the world’s game in Houston, but to also leave a legacy when the FIFA World Cup 26 Houston™ leaves town.

“The FIFA World Cup 2026™ is generating a lot of excitement in Houston, and the Art of Soccer is a creative way for us to engage with local businesses around it,” said Chris Canetti, President of the FIFA World Cup 26 Houston™ Host Committee. “We look forward to seeing these decorative soccer balls on display across the region, illustrating the enthusiasm for the event while raising funds for important legacy programs.”

All funding raised through this campaign will go directly towards the FIFA World Cup 26 Houston™ Host Committee’s various legacy initiatives. Included in those initiatives is an opportunity to “Grow the Game” by providing unserved youth in our community with a chance to play, minimizing environmental impact with sustainability programming and protecting human rights.

Professional Sports Partners, a Houston-based sports marketing firm, is leading the sales effort across the Greater Houston business community.

“PSP is thrilled to lead this important program in partnership with the FIFA World Cup 26 Houston™ Host Committee,” said Jason Kohll, CEO of Professional Sports Partners. “Our team will be focused on inviting all Houston companies to become a part of “Art of Soccer.”

Those participating in the “Art of Soccer” campaign will receive a 36-inch fiberglass soccer ball that will be decorated in the manner the participating member chooses. Each ball will be decorated by a Houston-area artist and once completed, can be displayed wherever the participant chooses.

The charitable donation will go directly to the Sports Authority Foundation.