In 2016, PSP became the marketing agency for BBVA USA (previously known as BBVA Compass), a national banking brand with a diverse sponsorship portfolio ranging from sports to culture to gastronomy. In tandem with the bank’s internal sponsorship team, PSP challenged the status quo to maximize these partnerships by creating and executing an activation strategy that exceeded expectations. In Q4 of 2021, BBVA USA was acquired by PNC Bank.