Each postseason, the American Heart Association honors the best of the best in college football with the Paul “Bear” Bryant Coach of the Year Award. It’s the only college coaching honor determined after the conclusion of bowl season and voted on by the National Sportscasters and Sportswriters Association. For thirty years, AHA found tremendous success in the event. But beginning in 2016, they engaged PSP to refresh the brand with campaigns that challenged the status quo and have since earned numerous accolades from the American Advertising Federation-Houston.