Each year, PSP works with members of the Common Ground Alliance across the country to bring to life 8-11 Day, an initiative reminding homeowners the importance of calling before you dig. Whether through concerts, horse races, local sports teams or partnerships with local media, each campaign has increased awareness of 811 and its services in the market. During more recent campaigns, PSP has also deployed surveys in the market to help CGA learn more about key audiences to help direct local and even national marketing and educational efforts.