College basketball season is a busy time for PSP, as November and December showcase high-profile non-conference games that attract strong viewership and engagement. These matchups offer major opportunities for brands. PSP works year-round to secure partners for marquee, nationally televised events across the country. In 2024, the Mattress Firm Battleground 2K24, a doubleheader featuring the University of Houston and Auburn, captured the national spotlight with $9M in earned media. PSP collaborates closely with each partner to create a seamless experience that maximizes value and amplifies brands on a national stage.