In 2017, PSP began working with Equinor (recently rebranded from Statoil), a Norwegian-based oil and gas company and one of the world’s largest energy suppliers. With a growing focus on North America, Equinor engaged PSP to maximize their strategic partnerships with local universities – the University of Texas and the University of Houston. These university relationships build brand awareness in a priority region, provide opportunities to tell Equinor’s brand story, and create impactful community partnerships.