OUR WINNING STREAK OF WORK
FIFA World Cup 26 Houston™
PSP served as Agency of Record for the FIFA World Cup 26™ Houston Host Committee, leading strategic planning, creative development, paid media, social media, experiential marketing, and community engagement efforts throughout the tournament lifecycle.
Through integrated campaigns, fan activations, and citywide marketing initiatives, PSP helped showcase Houston to a global audience and drive engagement around one of the largest sporting events in history.
IMPACT
1.08M+ attendees across FIFA World Cup 26™ events in Houston
551K+ attendees at FIFA Fan Festival™ Houston and the Houston Dynamo Soccer Celebration
480K+ fans attended seven FIFA World Cup™ matches in Houston
79M+ social impressions generated across platforms
1.8M+ social engagements
1,200+ pieces of content published throughout the tournament
Fans from 200+ countries and all 50 U.S. states
LEGACY
The FIFA World Cup 26™ brought Houston to a global audience and reinforced the city’s position as a premier destination for world-class events. PSP is proud to have partnered with the Houston Host Committee to deliver campaigns, experiences, and community engagement initiatives that helped make this historic tournament a success and created a lasting impact beyond the final whistle.
