College basketball is at the forefront of the sports world every March. We look to carry that energy into the Final Four host city, where locals have a chance to experience so much more! Since May 2015, PSP has acted as the Marketing Agency for the NCAA Men’s Final Four in a variety of capacities, focusing on marketing the ancillary events surrounding the National Semifinal and the National Championships in Houston (2016), Phoenix (2018), and San Antonio (2019). As Houston hosted again in 2023, we were able to pull on all of our experience with not only the event but our expertise in grassroots marketing strategy, media buying, PR, and TV and radio production.

In addition to our work on the marketing side in Houston in 2023, PSP and the Houston Local Organizing Committee (HLOC) collaborated to establish the Host City Supporter program for Houston’s event. PSP secured 14 local sponsors who not only provided financial support, but also fostered community engagement and elevated the overall experience of the 2023 NCAA Men’s Final Four.