Final Four

In May 2015, PSP was named the Marketing Agency for the NCAA Men’s Final Four, focusing on marketing the ancillary events surrounding the National Semifinal and the National Championship in each host city. Our work includes marketing strategy, creative, media buying, PR, and social media collaboration. College basketball is at the forefront of the sports world every March. We look to carry that energy into the Final Four host city, where locals have a chance to experience so much more!