Final Four

College basketball is at the forefront of the sports world every March. We look to carry that energy into the Final Four host city, where locals have a chance to experience so much more! Since May 2015, PSP has acted as the Marketing Agency for the NCAA Men’s Final Four in a variety of capacities, focusing on marketing the ancillary events surrounding the National Semifinal and the National Championships in Houston (2016), Phoenix (2018), and San Antonio (2019). As Houston hosts again in 2023, our work includes marketing strategy, creative, media buying, PR, and social media collaboration.