Located in Buffalo, New York, Northtown Auto is a family-owned auto dealership representing over 20 separate brands. PSP leads the group’s strategy to use its partnerships with the Buffalo Bills and the Buffalo Sabres to drive leads and convert fans into customers. To solidify its designation as the Official Automotive Dealer of Buffalo Sports Fans, PSP has helped Northtown build a database of tens of thousands through buzz-worthy initiatives. Whether it be money-can’t-buy fan experiences or a smart ambassador strategy that complements their in-market activations, we cut through the cluttered automotive category to drive results.