Northtown Auto

Located in Buffalo, New York, Northtown Auto is a family-owned auto dealership representing over 19 separate brands. PSP leads the group’s strategy to use its partnerships with the Buffalo Bills and Buffalo Sabres to drive leads and convert fans into customers. For the 2021 season, Northtown wanted to solidify its designation as THE Official Automotive Dealer of Buffalo and developed a series of lead-generating, buzz-worthy initiatives, including #BillyWithASign and a content series with the Bills’ first-round draft pick, Greg Rousseau.