The FIFA World Cup 26 Houston™ Host City Committee is proud to announce its partnership with Professional Sports Partners (PSP), naming the firm as its Agency of Record for the FIFA World Cup 2026™. This strategic collaboration marks a significant milestone in Houston’s journey toward hosting the world’s largest sporting event.

As the designated marketing agency, PSP will lead branding, promotional, and community engagement efforts to drive citywide enthusiasm and elevate Houston’s presence on the global stage in the lead-up to and during the largest event the city has ever hosted. With a proven track record in sports marketing and event strategy, PSP brings deep expertise and a passion for connecting fans, sponsors, and stakeholders through innovative campaigns and immersive experiences.

“We are thrilled to partner with Professional Sports Partners as we prepare to welcome the world to Houston,” said Chris Canetti, President of the FIFA World Cup Houston Host Committee. “Their creativity, professionalism, experience with major events, and understanding of the sports landscape make them the ideal partner to help us showcase Houston’s diversity, energy, and hospitality.”

PSP will oversee the development of integrated marketing initiatives including paid and owned digital campaigns, event activations, and the committee’s strategic legacy campaign. The agency will also play a key role in amplifying Houston’s unique story as a host city, highlighting its cultural richness, infrastructure, and commitment to global unity through sport.

“This is more than a marketing assignment—it’s an opportunity to help shape history,” said Jason Kohll, founder and CEO of Professional Sports Partners. “We’re honored to support the FIFA World Cup Houston Host Committee and look forward to delivering world-class campaigns that reflect the spirit of the city and the excitement of the World Cup.”

Houston is one of the 16 host cities selected across North America for the FIFA World Cup 2026™, which will be the largest tournament in history. With PSP at the helm of marketing efforts, the city is poised to deliver an unforgettable experience for fans from around the globe.