Based in Birmingham, Alabama, Protective Life Corporation provides life insurance, asset protection, and retirement products. In 2018, Protective brought PSP on to guide them through the negotiation of a major stadium naming rights deal. PSP supported Protective through each step of the process to ensure that community involvement and stewardship, core values for Protective, would be at the heart of what would come to be known as Protective Stadium. Along with exploring and vetting new partnership opportunities for Protective throughout the country, PSP supports Protective across their other key partnerships, including UAB Athletics, the Magic City Classic, the Birmingham Bowl, and a Foundation Sponsorship of The World Games during the summer of 2022. In 2023, PSP worked with Protective to negotiate and activate Protective’s first foray into the world of tennis, with a high-profile exclusive Life Insurance partner of the Miami Open presented by Itau. PSP will continue to work alongside Protective as they continue to grow their regional footprint and further develop their community-focused programs.