Protective Life

Based in Birmingham, Alabama, Protective Life Corporation provides life insurance, asset protective, and retirement products. In 2018, Protective brought PSP on to guide them through the negotiation of a major stadium naming rights deal locally. PSP supported Protective through each step of the process to ensure that community involvement and stewardship, core values for Protective, would be at the heart of what would come to be known as Protective Stadium. Additionally, PSP supports Protective across their other in-market partnerships, including their agreement with UAB Athletics, the Magic City Classic, the USFL, and a Foundation Sponsorship of The World Games – a major international event taking place in Birmingham in the summer of 2022.