Professional Sports Partners


Protective Life

Based in Birmingham, Alabama, Protective Life Corporation provides life insurance, asset protection, and retirement products. In 2018, Protective brought PSP on to guide them through the negotiation of a major stadium naming rights deal. PSP supported Protective through each step of the process to ensure that community involvement, stewardship, and Protective’s core values would be at the heart of what would come to be known as Protective Stadium. Along with exploring and vetting new partnership opportunities for Protective throughout the country, PSP also supports them across their other in-market partnerships, including UAB Athletics, the Magic City Classic, the Birmingham Bowl, and a Foundation Sponsorship of The World Games during the summer of 2022. PSP continues to work alongside Protective as they continue to grow their regional footprint and further develop their community-focused programs. This expansion will come with new partnerships and campaign development to thread the needle between Protective, their mission, and their partners.