Beginning in 2020, PSP started working with the largest Houston-area credit union, TDECU. Since then, PSP has helped navigate the TDECU Stadium naming rights partnership with the University of Houston and helped TDECU launch as the official credit union of the Houston Texans. From UH Football season tickets to Texan Player appearances, TDECU members and employees have seen the benefits of these partnerships. PSP has helped create and execute multiple social campaigns and in-person activations.