Beginning in 2020, PSP started working with the largest Houston-area credit union, TDECU. Since then, PSP has helped navigate the renewal of the TDECU Stadium naming rights partnership, expanded their role with the University of Houston, and helped TDECU launch as the official credit union of the Houston Texans. From affinity cards to exclusive member benefits around both relationships, TDECU current and future members are always top of mind. PSP has helped bring new ideas to life including special offers for new members and the credit union’s first NIL deal, which featured members of the Men’s and Women’s basketball team and centered around 2023 March Madness. As TDECU helps people navigate their financial journey, PSP creates opportunities for them to do so in a unique and authentic way.